My name is Rasha Reda. I am a Youth Career Expert and Trainer, HR Management Consultant & Coach, and an Instructor of creative thinking and problem solving at the American University in Cairo where I teach the application of creative thinking practices to career exploration.
I have coached professionals of different levels throughout my career and in recent years I decided to specialize in coaching youth, whom I consider the key to a brighter tomorrow. With SpringBoard, I pioneer the youth career coaching field in Egypt, bringing my wealth of experience to a career coaching practice dedicated to Egyptian youth for the very first time. From very early on in my career, my passion has been working with youth and I have always had a special rapport with them. My young clients are provided with a sneak preview of the challenges of today’s job market, what employers are looking for, and how to tailor their unique qualities into fulfilling careers that can fit in the big picture and allow for success.
I am a Strong Certified Practitioner qualified from the US to administer the Strong Interest Inventory® psychometric assessment –the most respected and widely used career planning instrument in the world today, which I bring to youth for the first time in Egypt.
My professional experiences, life experiences and studies in the field of self help have demonstrated to me fair and square that achieving balance in mind, body and soul are essential to finding happiness, fulfilment, personal and professional success in life. I firmly believe that the earlier you achieve clarity on your career identity and your passions, the more you will be able to express your uniqueness in the job market, stand out from the crowd, and make your mark in today’s fiercely competitive professional world.
I am a seasoned human resources professional with over 20 years of experience in Human Resource Management, Talent Acquisition, Human Development, Career Management and Training with major multinational corporations. My career path has included Head of Human Resources at Allianz Egypt, Human Resources Development Manager at Unilever Mashreq, Regional Graduate Recruitment Manager for Central Asia & Middle East at the Unilever Corporate Centre in London, and Instructor at the American University in Cairo. My experience has enabled me solid grounding in best practice graduate talent selection and assessment centers.
Don’t be a follower because you are unique. Do what you naturally enjoy, do it with passion, and success will surely follow!
